Poconos Ambassador Program Proves Successful
The Pocono Mountains Visitors Bureau (PMVB) is proud to announce it has been named a finalist for the 2027 Association for Talent Development (ATD) Excellence in Practice Award, recognizing one of the world's most innovative learning and workforce development programs.
The recognition honors PMVB's successful Poconos Ambassador Program, created in partnership with Learn Tourism, a nonprofit organization dedicated to advancing the tourism industry through education.
Designed for residents, hospitality employees, volunteers, and local businesses, the multilingual online program helps participants better understand the region's attractions, tourism economy, and the important role they play in welcoming visitors. Every graduate becomes a stronger tourism ambassador, equipped to confidently recommend experiences and share the stories that make the Pocono Mountains unique.
Since launching, the program has engaged learners from across the region while strengthening community pride, increasing destination knowledge, and supporting local businesses that benefit from tourism.
"We wanted to create a program that inspires people to take pride in their community while helping visitors enjoy everything the Pocono Mountains has to offer," said Chris Barrett, President/CEO of the PMVB. "This international recognition reflects the dedication of everyone who has participated in and supported the program."
"The Pocono Mountains Visitors Bureau built far more than a training program—they created a movement that inspires residents, hospitality professionals, and local businesses to become proud tourism ambassadors for their community. Their willingness to invest in education and community engagement has produced a model that destinations around the world can learn from. We are honored to celebrate this well-deserved international recognition alongside their team," said Stephen Ekstrom, CEO & Cofounder, Learn Tourism.
The Association for Talent Development's Excellence in Practice Awards recognize organizations that demonstrate measurable results through innovative learning programs that improve organizational performance.
Learn Tourism partnered closely with PMVB to create a customized curriculum that combines engaging storytelling, interactive learning, and measurable outcomes designed specifically for the Pocono Mountains.
Award recipients will be announced during the ATD International Conference & EXPO.
For more information about the Poconos Tourism Ambassador program, visit PoconoMountains.com and search for “Ambassador.”
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Pocono Mountains visitor information is available online at PoconoMountains.com or by phone at (570) 421-5791. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit membership organization. The PMVB is the official destination marketing organization for the four counties of Wayne, Pike, Monroe, and Carbon in Northeastern Pennsylvania. The PMVB operates the 24/7 Pocono Television Network which can be found on streaming, broadcast and cable.
